Our client is a locally owned diversified national organisation and we are recruiting an experienced HORECA and food service trade marketing manager for a newly created role that will develop, implement and manage an innovation centre to build expert knowledge for key category brands to enhance principal effectiveness, strengthen partnerships and increase the gross margin through improved product mix, prices and trade promotional activities within the HORECA sector.
Develop and implement trade, brand, category and client 4P strategies and manage the brand assortment, product portfolio, brand positioning and prices and participate in the RFP process for relevant pricing and product mix.
Liaise with principals, HORECA chefs and internal sales team to educate them on the diverse F&B categories available.
Create annual online and offline marketing strategies, plans, promotions and industry events to reach the targeted audience including strategic planning for events such as Gulfood.
Conduct regular market analysis to provide meaningful data to enhance business performance and provide pre and post promotional trade spending ROI analysis.
Recruit and manage a team of brand and category managers and executives and work closely with the sales, business development and account management teams.
Essential Skills & Experience Required
10 - 15 years’ experience in HORECA and food service trade marketing with experience of developing, implementing and executing HORECA trade strategies based on a deep understanding and analysis of the UAE / GCC FMCG and HORECA markets.
Strong commercial and financial acumen focusing on product forecasting, ROI, gross margins and 4P analysis and insightful market analysis of trends, pricing, distribution and merchandising.
Ability to increase innovation and commercialization through awareness building presentations and activities.
UAE driving license is mandatory.
Bachelor’s Degree is mandatory
Currently living in the UAE
Fluent in English – must be able to speak, write and read English fluently.
Excellent interpersonal, communication and presentation skills.