Our client is a privately owned well-established organisation with operations across the UK, Asia and the UAE and we are recruiting an experienced western educated mid-level social media specialist to join their Dubai head office. The role will focus on creating content, copywriting, community management, paid and organic social media marketing and this role will suit a candidate that this looking for a move from an agency to move in-house.
Develop social media strategies and campaigns to increase their social media client and customer reach, engagement and conversion and create engaging content to increase the visual brand identity across multiple platforms, develop and maintain the social media calendar, create simple social media videos and user-content community management.
Assist with paid social media campaigns planning, set up, automation, activation, day to day management and reporting and manage social media pages and campaign calendars.
Collaborate with PR and advertising campaigns, influencer and bloggers programs.
Create content rich emails and social media posts and blogs and carry out automation checks, proofreading and execution of email and social media campaigns.
Responsible for the email database and list segmentation.
Engage with customers through community management, respond to customer service enquiries and coordinate with retailers for social media campaigns and promotions and email acquisition campaigns.
Essential Skills & Experience Required
Currently working in a UAE based social media role with strong professional experience in copywriting for digital and social media marketing, content development and strategy, community management and moderating user-generated content and social media budget management.
Provide in-depth analysis through tracking campaign performance and refine ROI and CPA on all campaigns using the latest SEO, SEM and PPC analytics tools.
Experience of Adobe Photoshop, Facebook, Facebook Live, Instagram, Instagram Stories, Pinterest, Twitter and YouTube, CRM system such as MailChimp or Adobe Campaign, Hootsuite,
Experience of B2B and B2C social media experience in the real estate, property development and management will be a strong advantage.
Degree in Marketing, Communications or Public Relations or Digital Marketing.
Western educated native English speaking currently living in the United Arab Emirates.
Fluent in English – must be able to read, write and speak fluent English.
Ability to work independently on multiple tasks and meet deadlines.