Customer Experience | Marketing

Brand Conscious | Data Driven | Customer Journey Expertise

Previously the lines between marketing, communications and advertising had blurred and with a seismic shift from brand marketing to data-driven marketing. Today, however, another more seismic shift is happening - marketing and customer experience management are blurring.

Customers can be difficult to please but if you make their experience with your brand easier, faster and more empowering then you’ve probably got a long-term customer.

Customers will however choose another brand if they perceive that they did not receive enough personalized attention and engagement by the brand. Poor experiences erode your brand’s value and reputation because they get shared and amplified publicly.

Winning the customer comes down to synergizing your company’s strategy and talent across the business using customer journey mapping and technology.

Our senior marketing and customer experience candidates have the expertise to define laser sharp strategies and the value that these changes will result in. They combine sales, marketing, user experience and customer service to implement customer journey maps to increase engagement and loyalty.

In parallel, they are successful in leading marketing and customer experience transformation with leadership skills to overcome the challenges of driving change across silos enterprise wide.

Our e-Commerce candidates know what drives value in the chain and they have the aptitude and motivation to keep learning to stay ahead of the competition.

Do your current marketing and customer experience team know how to activate the right touch points with the customer at the right time to drive conversion and satisfaction?

Chief Marketing Officer & marketing leadership  

The Chief Marketing Officer role is the most dynamic role at C-suite level as each industry becomes more customer centric and performance marketing determines the difference between success and failure.

Whilst straddling between innovation, sales, customer journeys, engagement, digital and data disruption, they should be leveraging automation and intelligence tools to connect data, insights and experiences and focusing more on the end-to-end customer journey to ensure that their brand stays relevant to their customers.

Our CMO and leadership candidates have the gravitas to be respected for their strategic and commercial mindset and experience. They understand the whole customer journey and enable the entire organization to develop a differentiated, customer centric approach based on customer value and data-driven insights.

CMOs need to engage with customers through personalized messaging that establishes long term relationships.

Our executive level and senior marketing candidates are creative thinkers who have the ability to develop omnichannel marketing strategies and plans and truly understand their customers.

Their capabilities and mindset have evolved and are able to undertake complex responsibilities reaching far beyond traditional marketing with a remit of growth and measurable impact.

Our C level candidates are strategic and collaborate with the leadership team to build a better end-to-end customer experience.

Contact us for a senior marketing leader who knows how to connect brands with customers through a unique customer journey to drive financial performance and deliver your business objectives.

Do you have the right people cababilities and business skills to build your brand?

CMOs need a competent team to deliver growth and retention whilst adapting to fast paced technology changes.

It is no secret that the marketing function generally has a very rate of staff attrition and retaining the best talent requires time and effort which a lot of CMOs do not have.

We offer a wide range of leadership programs to enable senior level executives build their strategic capabilities ranging from strategic leadership to building high performance teams.

Through our strategic leadership programs, we are enabling CMOs and marketing leaders to become more commercial focused with the confidence to position their function’s output to the organization’s objectives beyond just engaging with the customer. They are able to talk about finance, P&L, supply chains, technology platforms and be part of enhancing of the sales journey.

A common theme we find with companies that fall behind in customer excellence is that they fail to put their employees at the heart of their business.  We deliver programs to embed customer experience in employee capabilities and behaviours.

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